Privacy Policy

aertly ("aertly", "we", "us", "our") operates the website at Aertly.com and the associated software platform (together, the "Service"). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit Aertly.com or use the Service. aertly is based in Victoria, Australia, and this Policy is designed to address our obligations under the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles ("APPs"), the EU/UK General Data Protection Regulation ("GDPR"), and the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA/CPRA"), as applicable to visitors and customers in those regions.

By using the Service, you agree to the collection and use of information in accordance with this Policy. If you do not agree, please do not use the Service.

Information you provide to us

• Account details such as your name, email address, password, and company name when you register.
• Billing details, processed directly by our payment processor, Stripe — aertly does not store full payment card numbers.
• Communications you send us, including support requests and contact form submissions.
• Content you create or upload within the Service, such as saved campaigns, lists, and notes.

Information collected automatically

• Usage data, such as pages visited, features used, and timestamps.
• Device and connection data, such as IP address, browser type, and operating system.
• Cookies and similar tracking technologies (see Cookies and Tracking Technologies below).

Business lead data

As part of the Service, aertly searches and aggregates publicly available and licensed third-party business information — such as business names, addresses, phone numbers, and public review or rating data — to help you identify prospective customers. This information relates primarily to businesses rather than to the personal accounts of our customers, although it may include personal information where a sole trader or named contact is publicly listed against a business. aertly does not knowingly collect non-public personal information about third parties through this feature.

• To provide, operate, and maintain the Service.
• To process subscription payments and manage your account.
• To respond to support requests and communicate with you about the Service.
• To monitor usage, secure the platform, and prevent fraud or abuse.
• To improve the Service and develop new features.
• To comply with our legal obligations.

If you are located in the European Economic Area or the United Kingdom, we rely on the following legal bases under Article 6 of the GDPR: performance of a contract (to provide the Service you signed up for); legitimate interests (to improve and secure the Service and prevent fraud); consent (where you have given it, for example for certain cookies or marketing communications); and compliance with a legal obligation.

We use cookies and similar technologies to keep you signed in, remember your preferences, and understand how the Service is used.

• Essential cookies, required for login and session management.
• Analytics cookies, used to understand usage patterns and improve the Service.

Where required by law, we will request your consent before placing non-essential cookies and provide a way for you to withdraw that consent at any time.

aertly does not sell your personal information. We share information only as follows:

• With service providers and sub-processors who help us operate the Service, including Supabase (database hosting and authentication), Stripe (payment processing and billing), OpenAI (AI-assisted features within the Service), third-party business-data providers used to source lead information, and cloud infrastructure and hosting providers.
• As required by applicable law, regulation, legal process, or governmental request.
• To protect the rights, property, or safety of aertly, our users, or others.
• In connection with a merger, acquisition, financing, or sale of assets, subject to this Privacy Policy continuing to apply to your information.

aertly is based in Victoria, Australia, and our service providers may process information in other countries, including the United States. Where we transfer personal information from the EEA, UK, or Switzerland to countries that have not been deemed to provide an adequate level of protection, we rely on appropriate safeguards, such as the European Commission's Standard Contractual Clauses, to help ensure your information remains protected consistently with this Policy.

We retain personal information for as long as your account is active or as needed to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer required for these purposes, we securely delete or anonymise it.

We use administrative, technical, and physical safeguards designed to protect personal information, including encryption in transit, access controls, and reputable third-party infrastructure providers. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

If you are in the European Union or United Kingdom (GDPR)

You have the right to access the personal information we hold about you, request correction of inaccurate information, request erasure of your information, restrict or object to certain processing, receive your data in a portable format, and withdraw consent at any time where processing is based on consent. You also have the right to lodge a complaint with your local data protection supervisory authority. To exercise these rights, contact us at privacy@aertly.com.

If you are a California resident (CCPA/CPRA)

You have the right to know what personal information we collect, use, and disclose; request deletion of your personal information, subject to certain exceptions; request correction of inaccurate personal information; opt out of the sale or sharing of personal information (aertly does not sell or share personal information for cross-context behavioural advertising); and not be discriminated against for exercising these rights. You may designate an authorised agent to make a request on your behalf. To exercise these rights, contact us at privacy@aertly.com.

If you are in Australia (Privacy Act 1988 and the APPs)

You may request access to and correction of the personal information we hold about you under Australian Privacy Principles 12 and 13. If you believe we have breached the APPs or the Privacy Act, contact us at privacy@aertly.com in the first instance. If your concern remains unresolved, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

The Service is not directed to individuals under 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

The Service may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.

We may update this Privacy Policy from time to time. We will post the updated version on this page with a revised "Last updated" date, and where changes are material, we will provide additional notice.

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at privacy@aertly.com or support@aertly.com.